Your email marketing is highly effective at turning visitors into converted customers from your site, and, therefore, you have the ability to have them return to you many times by using email marketing alone. Because social media algorithms will change, however—therefore only allowing for some level of direct communication from your company—using an email distribution list gives you direct access to potential customers who may buy from you through a only email.
As your site receives traffic from people looking at lead magnets (or simply ordering a newsletter) on your site, you can guide those visitors through a structured sales process via email. By using automation to deliver personalized emails – like welcome emails, abandoned cart reminders, and specific discounts to drive returned traffic back to your site, among others – you will create repeat customers by appropriately delivering relevant messages at precise times, and generate the highest return on investment through email than by any other method of advertising in digital marketing.