SEO (Search Engine Optimization) can be thought of as “curb appeal” for your Business Web site as well as the way to organize your site. My responsibility as a marketer is to ensure that when potential customers search online for what your business provides they not only discover you, but they discover that Google ranks you higher than your competitors.
The following are the three primary ways we accomplish this:
On-Page: Utilizing targeted keywords and quality content to inform search engines about your site’s relevance to most searches in your industry.
Technical: Improving your site’s speed and how easily it can be used on mobile devices.
Off-Page: Establishing authority for your site through backlinks to your site to show that you are a credible source.
SEO essentially transform YOUR website into your SALES PERSON available 24 Hours a day, 7 Days a week, by helping to generate organic visitors to your BUSINESS without creating an ongoing cost through the use of Ads.